Greg Adler

Greg Adler has grown up in the Off-Road industry with the family business of 4Wheel Parts. He graduated Arizona State University with an Accounting degree and later earned his CPA license while working at KPMG Accounting firm. He joined 4Wheel Parts in 1992 as Store Operations Management and helped to grow the retail store count from 15 to over 80. In 2005 he became President/CEO until 2018 Greg when Greg stepped away from the company. Passion for the industry brought him back in 2020 with the purchase of Off Road Warehouse and later reunited with 4Wheel Parts in 2024. Greg served 3 terms on the SEMA Board of Directors during 2009 -2018. He currently serves as the Chairman of the Board for the Off Road Business Association (ORBA). Greg lives in Southern California with his wife Stacy and kids Lake (16) and Brooke (13). His family naturally enjoys off-roading as well as time at the lake.